Privacy Policy
This Privacy Policy (version 02.09.2020-211132733) explains, in accordance with the EU General Data Protection Regulation (GDPR) 2016/679, what information we collect, how we use data, and what choices you have as a visitor to this website.

We know such statements often sound very technical. Therefore, we have made an effort to describe the most important points as simply and clearly as possible.

Automatic Data Storage

Whenever you visit websites nowadays, certain information is automatically created and stored – this also applies to our website.

When you visit our website, our web server (the computer on which this website is hosted) automatically stores data such as:

• the address (URL) of the accessed page

• browser type and version

• the operating system used

• the address (URL) of the previously visited page (referrer URL)

• the hostname and IP address of the device used

• date and time of access

This information is saved in so-called web server log files.
As a rule, web server log files are kept for two weeks and then automatically deleted. We do not share this data, but we cannot rule out that it may be accessed in case of unlawful behavior.

Cookies

Our website uses HTTP cookies to store user-specific data.
In the following, we explain what cookies are and why they are used, to help you better understand this Privacy Policy.

What Exactly Are Cookies?

Whenever you browse the Internet, you use a web browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser, called cookies.

Cookies are very useful tools, and almost all websites use them. Specifically, these are HTTP cookies, as there are also other types of cookies for different purposes. HTTP cookies are small files stored by our website on your computer. These cookie files are automatically placed in the cookie folder, essentially the “brain” of your browser. A cookie consists of a name and a value, and may include one or more additional attributes.

Cookies store certain user data, such as language preferences or personal site settings. When you return to our website, your browser sends this information back to the site. Thanks to cookies, our website knows who you are and provides the settings you are accustomed to. Depending on the browser, each cookie may have its own file, or all cookies may be stored together (e.g., Firefox stores them in a single file).

There are first-party cookies, which are created directly by our site, and third-party cookies, which are created by partner websites (e.g., Google Analytics). Each cookie is different, as it stores different data. Cookie expiration times can vary from a few minutes to several years. Cookies are not software programs and do not contain viruses, trojans, or other malware. They cannot access information on your PC.

Example of cookie data:

• Name: _ga

• Value: GA1.2.1326744211.152211132733-6

• Purpose: Distinguishing website visitors

• Expiration: 2 years

Browser minimum support:

• At least 4096 bytes per cookie

• At least 50 cookies per domain

• At least 3000 cookies in total

Types of Cookies

Which cookies are used specifically depends on the services on our website, and this will be explained in the following sections of the Privacy Policy. Here is a brief overview of the main types of HTTP cookies:

1. Essential Cookies
   These cookies are necessary to ensure basic website functions. For example, if a user adds a product to the shopping cart and navigates to other pages before checking out, these cookies prevent the cart from being cleared even if the browser window is closed.

2. Functional Cookies
   These cookies collect information about user behavior, errors, page loading times, and website performance across different browsers.

3. Preference Cookies
   These cookies improve user experience by remembering choices such as location, font size, or form data.

4. Advertising/Targeting Cookies
   Also called targeting cookies, these are used to deliver personalized ads. While this can be useful, it may also be intrusive.

When you visit a website for the first time, you are usually asked which types of cookies you want to allow. Your choice is then stored in a cookie.

How Can I Delete Cookies?

You decide if and how you want to use cookies. Regardless of the service or website they come from, you can always delete, block, or selectively allow cookies. For example, you can block third-party cookies while allowing all others.

To see which cookies are stored in your browser or to change or delete cookie settings, check your browser settings:

• Chrome: Delete, enable, and manage cookies in Chrome

• Safari: Manage cookies and website data with Safari

• Firefox: Delete cookies to remove data stored by websites on your computer

• Internet Explorer: Delete and manage cookies

• Microsoft Edge: Delete and manage cookies

If you don’t want any cookies at all, you can configure your browser to always notify you when a cookie is being set. This way, you can decide for each cookie whether to allow it or not. The process varies by browser, so it’s best to search online for instructions, for example: “delete cookies Chrome” or “disable cookies Chrome” if you are using Chrome.

What About My Privacy?

Since 2009, the so-called “Cookie Directives” have been in place. They state that storing cookies requires your consent. However, responses to these directives vary across EU countries. In Austria, this directive has been implemented in § 96 para. 3 of the Telecommunications Act (TKG).

If you want to learn more about cookies and don’t mind technical documentation, we recommend RFC 6265, the “HTTP State Management Mechanism” published by the Internet Engineering Task Force (IETF).

Storage of Personal Data

Personal data that you submit to us electronically on this website, such as your name, email address, postal address, or other personal information via forms or blog comments, is used solely for the specified purpose, securely stored, and not shared with third parties. The data is stored together with the submission time and IP address.

We use your personal data only to communicate with visitors who explicitly request contact and to process the services and products offered on this website. We do not share your personal data without your consent, although we cannot rule out that data may be accessed in cases of unlawful behavior.

If you send us personal data by email—i.e., outside of this website—we cannot guarantee secure transmission or protection of your data. We therefore recommend never sending confidential information unencrypted via email.

Rights under the General Data Protection Regulation (GDPR)

Under the provisions of the GDPR and the Austrian Data Protection Act (DSG), you generally have the following rights:

• Right to Rectification (Article 16 GDPR)

• Right to Erasure (“Right to be Forgotten”) (Article 17 GDPR)

• Right to Restrict Processing (Article 18 GDPR)

• Right to Notification – obligation to inform in connection with the rectification, erasure, or restriction of processing of personal data (Article 19 GDPR)

• Right to Data Portability (Article 20 GDPR)

• Right to Object (Article 21 GDPR)

• Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or that your data protection rights have otherwise been infringed, you can lodge a complaint with the supervisory authority. In Austria, this is the Data Protection Authority, which you can find online at https://www.dsb.gv.at/.

Analysis of Visitor Behavior

In the following privacy policy, we inform you whether and how we analyze data from your visit to this website. The analysis of the collected data is generally done anonymously, and we cannot draw any conclusions about your person from your behavior on this website.

You can learn more about the options to object to this analysis of visitor data in the following privacy policy.

TLS Encryption with HTTPS

We use HTTPS to securely transmit data over the internet (data protection by design, Article 25(1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the internet, we can ensure the protection of confidential data. You can recognize the use of this secure data transmission by the small lock icon at the top left of your browser and the use of the https scheme (instead of http) as part of our web address.

Google Maps Privacy Policy

On our website, we use Google Maps from Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services. With Google Maps, we can better display locations and tailor our services to your needs. By using Google Maps, data is transmitted to Google and stored on Google’s servers.

We will now explain in detail what Google Maps is, why we use this Google service, which data is stored, and how you can prevent this.

What is Google Maps?

Google Maps is an online mapping service provided by Google. With Google Maps, you can search for exact locations of cities, landmarks, accommodations, or businesses online via a PC, tablet, or app. If companies are listed on Google My Business, additional information about the business is displayed alongside the location. To show directions, map sections of a location can be embedded into a website using HTML code. Google Maps displays the earth’s surface as a street map or as aerial/satellite imagery. Thanks to Street View images and high-quality satellite pictures, very precise representations are possible.

Why do we use Google Maps on our website?

All our efforts on this website aim to provide you with a useful and meaningful experience. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where our company headquarters are located. The directions always show the best or fastest route to us. You can view the route for travel by car, public transport, walking, or cycling. For us, providing Google Maps is part of our customer service.

Which data is stored by Google Maps?

In order to provide its service fully, Google Maps must collect and store data about you. This includes, among other things, the search terms you enter, your IP address, and your latitude and longitude coordinates. If you use the route planner function, the entered starting address is also stored. However, this data storage takes place on the Google Maps websites. We can only inform you about this and have no influence over it. Since we have embedded Google Maps on our website, Google sets at least one cookie (named NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its own services and provide individual, personalized advertising.

The following cookie is set in your browser due to the embedding of Google Maps:

• Name: NID

• Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ211132733-5

• Purpose: NID is used by Google to customize ads according to your Google search. With the help of this cookie, Google “remembers” your most frequently entered search queries or your previous interactions with ads. This ensures that you always receive tailored advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.

• Expiration date: after 6 months

Note: We cannot guarantee the completeness of the data stored. Especially when using cookies, changes can never be ruled out. To identify the NID cookie, a test page was created where only Google Maps was embedded.

​How long and where are the data stored?

Google’s servers are located in data centers around the world. However, most servers are in the United States. For this reason, your data is also primarily stored in the USA. You can read exactly where Google’s data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data across different storage devices. This allows for faster access and better protection against potential tampering. Each data center also has special emergency programs. For example, if there are issues with Google hardware or a natural disaster disables the servers, the data remains reasonably secure.

Some data is stored by Google for a fixed period. For other data, Google only provides the option to delete it manually. Furthermore, the company anonymizes certain information (such as advertising data) in server logs by deleting parts of the IP address and cookie information after 9 or 18 months.

How can I delete my data or prevent data collection?

With the automatic deletion feature for location and activity data, introduced in 2019, information about location and web/app activity is stored for either 3 or 18 months depending on your choice and then deleted. Additionally, you can manually delete this data from your Google account history at any time.

If you want to completely prevent location tracking, you need to pause the “Web & App Activity” section in your Google account. Click on “Data & Personalization” and then select “Activity Controls.” Here you can turn activity tracking on or off.

In your browser, you can also deactivate, delete, or manage individual cookies. The process differs slightly depending on which browser you are using. The following guides explain how to manage cookies in your browser:

• Chrome: Delete, enable, and manage cookies in Chrome

• Safari: Manage cookies and website data with Safari

• Firefox: Delete cookies to remove data stored by websites on your computer

• Internet Explorer: Delete and manage cookies

• Microsoft Edge: Delete and manage cookies

If you do not want cookies at all, you can configure your browser to always notify you when a cookie is being set. This way, you can decide for each cookie whether to allow it or not.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the proper and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. For more information about Google’s data processing, we recommend consulting Google’s own privacy policy at https://policies.google.com/privacy?hl=de.

Google Fonts Privacy Policy

On our website, we use Google Fonts, which are the “Google fonts” provided by Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.

You do not need to sign in or provide a password to use Google Fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services.

If you have a Google account, there is no need to worry that your Google account data will be transmitted to Google while using Google Fonts. Google collects information about the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will review the details of this data storage more thoroughly.

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What are Google Fonts?
Google Fonts (formerly Google Web Fonts) is a directory with over 800 fonts that Google provides to users free of charge.

Many of these fonts are published under the SIL Open Font License, while others are published under the Apache License. Both are open-source software licenses.

Why do we use Google Fonts on our website?
With Google Fonts, we can use fonts on our website without having to host them on our own server. Google Fonts is an important tool to maintain the quality of our website. All Google fonts are automatically optimized for the web, which saves data and is especially advantageous for mobile devices. When you visit our site, the small file sizes help ensure fast loading times.

Additionally, Google Fonts are secure web fonts. Differences in rendering systems across browsers, operating systems, and mobile devices can sometimes lead to display errors, distorting text or entire web pages. Thanks to the fast Content Delivery Network (CDN), Google Fonts avoids cross-platform display issues. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod).

We use Google Fonts to ensure that our entire online service appears as visually appealing and consistent as possible.

What data is stored by Google?
When you visit our website, the fonts are loaded from a Google server. This external request transmits data to Google’s servers, allowing Google to recognize that you—or your IP address—visited our website. The Google Fonts API is designed to limit the use, storage, and collection of end-user data to what is necessary for proper font delivery. (By the way, API stands for Application Programming Interface and serves, among other things, as a data transmitter in software.)

Google Fonts securely stores CSS and font requests at Google, keeping them protected. The usage data collected allows Google to determine how popular individual fonts are. The results are published on internal analytics platforms such as Google Analytics. Additionally, Google uses data from its web crawler to identify which websites use Google Fonts. These data are published in the BigQuery database of Google Fonts. Entrepreneurs and developers use Google’s BigQuery web service to analyze and process large datasets.

However, it should be noted that each Google Fonts request automatically transmits information such as language settings, IP address, browser version, screen resolution, and browser name to Google’s servers. Whether this data is actually stored is not clearly determinable and is not explicitly communicated by Google.

How long and where are the data stored?
Requests for CSS assets are stored by Google on its servers for one day. These servers are mainly located outside the EU. This allows us to use the fonts via a Google stylesheet. A stylesheet is a template that makes it easy and quick to change, for example, the design or font of a website.

The font files themselves are stored by Google for one year. Google’s goal is to generally improve website loading times. When millions of websites reference the same fonts, they are cached after the first visit and appear immediately on all other websites visited later. Occasionally, Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?
The data that Google stores for one day or one year cannot be easily deleted. The data is automatically transmitted to Google when you visit the website. To delete this data early, you need to contact Google Support at https://support.google.com/?hl=de&tid=211132733. In this case, the only way to prevent data storage is not to visit our website.

Unlike other web fonts, Google allows us unrestricted access to all fonts. This means we can access a vast number of fonts and use the best options for our website. More information about Google Fonts and related questions can be found at https://developers.google.com/fonts/faq?tid=211132733. While Google addresses privacy-relevant topics there, it does not provide detailed information about data storage. It is relatively difficult to obtain precise information from Google about the data that is stored.

You can also read about which data Google generally collects and how it is used at https://www.google.com/intl/de/policies/privacy/.

Google Analytics Privacy Policy
We use the analytics tracking tool Google Analytics (GA) on our website, provided by the American company Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.

Google Analytics collects data about your actions on our website. For example, if you click a link, this action is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and services to your needs.

Below, we will explain the tracking tool in more detail and inform you, in particular, about which data is stored and how you can prevent this.

What is Google Analytics?
Google Analytics is a tracking tool used to analyze the traffic on our website. For Google Analytics to work, a tracking code is embedded into our website’s code. When you visit our website, this code records various actions you perform on our site. Once you leave the website, these data are sent to Google Analytics’ servers and stored there.

Google processes the data, and we receive reports about your user behavior. These reports can include, among others:

• Audience Reports: These reports help us understand our users better and know more precisely who is interested in our services.

• Advertising Reports: Through advertising reports, we can analyze and improve our online ads more easily.

• Acquisition Reports: Acquisition reports provide helpful information about how we can attract more people to our services.

• Behavior Reports: These reports show how you interact with our website. We can track the path you take on our site and which links you click.

• Conversion Reports: A conversion occurs when you perform a desired action due to a marketing message—for example, when you move from being a website visitor to a buyer or newsletter subscriber. These reports help us understand how our marketing measures are received and aim to improve our conversion rate.

• Real-Time Reports: These reports show what is happening on our website at any given moment. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?
Our goal with this website is clear: we want to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically analyzed data give us a clear picture of the strengths and weaknesses of our website. On one hand, we can optimize our site so that it is more easily found by interested people on Google. On the other hand, the data help us understand you as a visitor better. This allows us to know exactly what we need to improve on our website to provide you with the best possible service. The data also help us make our advertising and marketing efforts more individualized and cost-effective. After all, it only makes sense to show our products and services to people who are genuinely interested.

Which data is stored by Google Analytics?
Google Analytics creates a random, unique ID via a tracking code, which is linked to your browser cookie. This allows Google Analytics to recognize you as a new user. When you visit our site again, you are identified as a “returning” user. All collected data is stored together with this user ID, making it possible to analyze pseudonymous user profiles.

Your interactions on our website are measured via identifiers like cookies and app instance IDs. Interactions include all actions you perform on our site. If you use other Google systems (e.g., a Google account), data generated by Google Analytics can be linked with third-party cookies. Google does not share Google Analytics data unless we, as the website owner, approve it. Exceptions may occur if legally required.

The following cookies are used by Google Analytics:

• _ga – stores the user ID for distinguishing visitors; expires in 2 years

• _gid – also distinguishes website visitors; expires in 24 hours

• gat_gtag_UA<property-id> – used to throttle request rate; expires in 1 minute

• AMP_TOKEN – contains a token to retrieve a user ID from the AMP client ID service; expires between 30 seconds and 1 year

• __utma – tracks user behavior and website performance; expires in 2 years

• __utmt – throttles request rate; expires in 10 minutes

• __utmb – determines new sessions; expires in 30 minutes

• __utmc – session cookie to establish new sessions for returning visitors; expires when browser closes

• __utmz – identifies the source of visitor traffic (e.g., referral or ads); expires in 6 months

• __utmv – stores custom user data; expires in 2 years

Note: This list may change as Google updates its cookies.

Key types of data collected by Google Analytics:

• Heatmaps: Shows which areas of the page you click, indicating your activity on the site.

• Session duration: Time spent on the site without leaving; sessions end after 20 minutes of inactivity.

• Bounce rate: When a visitor views only one page and then leaves.

• Account creation: Data collected when you create an account or make a purchase.

• IP address: Stored in shortened form to prevent exact identification.

• Location: Country and approximate location determined from IP address.

• Technical information: Includes browser type, internet provider, screen resolution, etc.

• Referring source: Indicates which website or ad brought you to our site.

• Other data: May include contact details, ratings, media interactions (e.g., playing videos), social media sharing, or adding content to favorites.

This overview is not exhaustive but provides a general orientation of the data stored by Google Analytics.

How long and where are the data stored?
Google has servers distributed all over the world. Most of these servers are located in the United States, so your data is usually stored on American servers. You can read more about the exact locations of Google data centers here: Google Data Centers

Your data is stored across multiple physical storage devices. This makes it faster to access and better protected against tampering. Each Google data center has emergency programs in place for your data. For example, if hardware fails or natural disasters disrupt servers, the risk of service interruption at Google remains low.

By default, Google Analytics is set to retain user data for 26 months. After this period, your user data is deleted. However, we can choose the retention period for user data ourselves. There are five options available:

• Deletion after 14 months

• Deletion after 26 months

• Deletion after 38 months

• Deletion after 50 months

• No automatic deletion

Once the chosen period expires, the data is deleted once per month. This retention period applies to data linked to cookies, user identifiers, and advertising IDs (e.g., DoubleClick cookies). Reporting results are based on aggregated data and are stored independently of individual user data. Aggregated data combines individual data into larger units.

How can I delete my data or prevent data collection?
Under European Union data protection law, you have the right to access your data, update it, delete it, or restrict its processing. By using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download and install the browser add-on here: Google Analytics Opt-Out Browser Add-on. Please note that this add-on only disables data collection by Google Analytics.

If you want to disable, delete, or manage cookies in general (not just for Google Analytics), each browser has its own instructions:

• Chrome: Delete, enable, and manage cookies in Chrome

• Safari: Manage cookies and website data in Safari

• Firefox: Delete cookies to remove data stored by websites

• Internet Explorer: Delete and manage cookies

• Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which ensures the proper and secure transfer of personal data. More information can be found here: Privacy Shield Participant.

We hope this provides you with the most important information about how Google Analytics processes data. For more details about the tracking service, you can refer to these links:

• Google Analytics Terms

• Google Analytics Help – How to manage your data

Google Analytics IP Anonymization
On this website, we have implemented IP address anonymization for Google Analytics. This feature was developed by Google to ensure that this website complies with applicable data protection regulations and the recommendations of local data protection authorities when storing full IP addresses is not permitted. The anonymization or masking of IP addresses occurs as soon as the IP addresses enter the Google Analytics data collection network, before any storage or processing of the data takes place.

More information about IP anonymization can be found here: Google Analytics – IP Anonymization.

Google Analytics Reports on Demographics and Interests
We have enabled advertising features in Google Analytics. The reports on demographics and interests include information about age, gender, and interests. This allows us to get a better understanding of our users without being able to associate this data with individual persons. More about advertising features can be found here: Google Analytics – Advertising Features.

You can opt out of using activities and information from your Google Account for advertising purposes under “Ads Settings” here: Google Ads Settings.

Google Analytics Opt-Out Link
By clicking the following opt-out link, you can prevent Google from tracking further visits to this website.

⚠️ Important: Deleting cookies, using your browser’s incognito/private mode, or using a different browser will cause data collection to resume.

[Disable Google Analytics]

Google Analytics Data Processing Amendment
We have signed a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Amendment” in Google Analytics.

More information about the Data Processing Amendment for Google Analytics can be found here: Google Analytics – Data Processing Amendment.

Google Analytics – Google Signals Privacy Policy
We have activated Google Signals in Google Analytics. This updates existing Google Analytics features (advertising reports, remarketing, cross-device reports, and reports on interests and demographic characteristics) to receive aggregated and anonymized data about you, provided you have allowed personalized ads in your Google account.

The special feature is that this is cross-device tracking, meaning your data can be analyzed across multiple devices. By activating Google Signals, data is collected and linked to your Google account. For example, Google can recognize if you view a product on our website via a smartphone and later purchase it using a laptop. Thanks to Google Signals, we can run cross-device remarketing campaigns that would otherwise not be possible. Remarketing means we can show our offerings to you on other websites as well.

Google Signals in Google Analytics also collects additional visitor data, such as location, search history, YouTube history, and actions on our website. This allows us to receive more detailed advertising reports and more useful information about your interests and demographic characteristics. These include your age, language, residence, and gender. Social criteria such as occupation, marital status, or income may also be included. All of these features help Google Analytics define audiences or user groups.

These reports also help us better understand your behavior, needs, and interests, enabling us to optimize and tailor our products and services for you.

By default, this data expires after 26 months. Please note that this data collection only occurs if you have allowed personalized ads in your Google account. The data is always aggregated and anonymized and never linked to individual persons. You can manage or delete this data in your Google account.

Google Site Kit – Privacy Policy
We have integrated the WordPress plugin Google Site Kit from the American company Google Inc. into our website. For the European region, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for all Google services.

With Google Site Kit, we can quickly and easily view statistics from various Google products, such as Google Analytics, directly in our WordPress dashboard. The tool, as well as the services integrated into Google Site Kit, also collect personal data from you. This privacy policy explains why we use Google Site Kit, how long and where data is stored, and which additional privacy documents are relevant to you in this context.

What is Google Site Kit?
Google Site Kit is a plugin for the WordPress content management system (CMS). With this plugin, we can view important website analytics statistics directly in our dashboard. These statistics are collected by other Google products, primarily Google Analytics. In addition to Google Analytics, services such as Google Search Console, PageSpeed Insights, Google AdSense, Google Optimize, and Google Tag Manager can also be linked with Google Site Kit.

Why do we use Google Site Kit on our website?
As a service provider, it is our responsibility to offer you the best possible experience on our website. You should feel comfortable on our site and be able to find quickly and easily exactly what you are looking for.

Statistical analyses help us get to know you better and adapt our offerings to your wishes and interests. For these analyses, we use various Google tools.

Site Kit greatly simplifies this work because we can view and analyze the statistics from Google products directly in the WordPress dashboard. We no longer need to log into each tool separately. Site Kit thus always provides a clear overview of the most important analytics data.

Which data is stored by Google Site Kit?
If you have actively consented to tracking tools via the cookie notice (also called a script or banner), cookies are set by Google products such as Google Analytics, and data about you—for example, your user behavior—is sent to Google, stored there, and processed. This can include personal data such as your IP address.

For detailed information about each service, we have separate sections in this privacy policy. For example, see our Google Analytics Privacy Policy. There, we explain in detail which data is collected, how long Google Analytics stores, manages, and processes the data, which cookies may be used, and how you can prevent data storage. Similarly, we have privacy statements for other Google services like Google Tag Manager or Google AdSense with comprehensive information.

Examples of Google Analytics cookies that may be set in your browser if you have consented to data processing by Google:

• Name: _ga
  Value: 2.1326744211.152211132733-2
  Purpose: By default, analytics.js uses the _ga cookie to store the user ID. It is generally used to distinguish website visitors.
  Expiration: 2 years

• Name: _gid
  Value: 2.1687193234.152211132733-7
  Purpose: This cookie is also used to distinguish website visitors.
  Expiration: 24 hours

• Name: gat_gtag_UA<property-id>
  Value: 1
  Purpose: This cookie is used to reduce the request rate.
  Expiration: 1 minute

How long and where are the data stored?
Google stores collected data on its own servers, which are distributed worldwide. Most servers are in the United States, so it is likely that your data may also be stored there. You can see exactly where Google provides servers here: Google Data Centers.

Data collected by Google Analytics is stored for 26 months by default. Afterwards, your user data is deleted. The retention period applies to all data linked to cookies, user identifiers, and advertising IDs.

How can I delete my data or prevent data storage?
You always have the right to access your data, have it deleted, corrected, or restricted. Additionally, you can disable, delete, or manage cookies in your browser at any time. Here are the guides for the most common browsers:

• Chrome: Delete, enable, and manage cookies in Chrome

• Safari: Manage cookies and website data in Safari

• Firefox: Delete cookies to remove data stored by websites on your computer

• Internet Explorer: Delete and manage cookies

• Microsoft Edge: Delete and manage cookies

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the proper and secure transfer of personal data. More information can be found here: Privacy Shield – Google Participant.

To learn more about how Google processes data, we recommend reviewing Google’s comprehensive Privacy Policy: Google Privacy Policy.

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